42 Rules for Driving Success With Books: Success Stories of by Mitchell Levy

By Mitchell Levy

This booklet can help you enjoy the convenience of construction and the intensity of price a publication (or sequence of books) can create on your company. even if the writer writes the booklet themselves, had their clients/partners supply content material, or had it ghostwritten, you may be knowledgeable and encouraged by way of the tales and classes of others' successes with books. The authors during this publication wrote content material that allowed them to illustrate innovation, percentage their business plan, enhance purchaser retention, and proportion methods and methods on utilizing a device or carrier. the truth that they placed this content material in a publication gave their principles weight and elevated their credibility and attractiveness. Having the books appear on Amazon, BN.com and different bookstores in addition to in my view providing their books to clients/prospects fairly helped to force the effect in their message. while you're a CEO, CMO, evangelist or an individual on your corporation that should show notion management, force lead new release, and raise profit, this booklet is a useful learn because it may also help you catapult your luck.

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Once I started investing in the future, the payoff was immediate. My first book was 'The Leader of the Future' which I published through the Drucker Institute. " Just one book and I started building my long-term brand. 46 42 Rules for Driving Success with Books At that stage, I set the goal of being the world's leading authority in achieving successful change and books were a significant component of hitting that goal. I realized that I needed three things: • I needed to deliver a message (always had that) • I needed content (came from writing) • I needed credibility (came from writing) The message and the ability to be listened to was always something I was always good at.

By the mid-1990s, I was a recognized leader in marketing to the government, but something was missing. When I spoke at a Direct Marketing to Business (DMB) conference in 1994, it became clear what that was. During Q&A after my presentation, an attendee asked when my book was coming out, as my presentation had more useful information in one hour than most business books. I explained I didn't have one…yet. The seed was planted, but it took another 11 years to come to fruition. That was a major error on my part.

I strongly encourage you to make the investment in a lifetime asset and the ultimate business card. Rule 12: Referrals Find You 33 R u l e 13 I repackaged my ideas into a one-day course, set an appointment with Shell's decision maker, and won the contract 100% because I was an upcoming author of a book that fit their need. Each Book Opened Another Door Dianna Booher, MA, CSP, CPAE is a prolific author with over 44 books; her firm works with organizations to increase their productivity and effectiveness through better oral, written, interpersonal, and cross-functional communication.

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